Vaniqa™

Overview:
The Bristol-Myers Squibb Company recently unveiled the breakthrough prescription cream Vaniqa™. Global Packaging Alliance (GPA) members Diamond Packaging and Diamond Contract Manufacturing (DCM) were chosen to design and manufacture the packaging as well as provide fulfillment for this critical product launch.

Marketing Goals:
The Vaniqa™ family of products includes various sizes of prescription cream cartons, a fold-out blister package for physician samples and a display card. The graphic and structural themes and colors needed to be consistent and communicate the products unique performance while also conveying important product and safety information. Additionally, all of the packaging had to be produced, filled and shipped within tight deadlines to meet the companys marketing initiatives.

Solution:
During packaging development, dozens of design concepts, samples and press proofs were considered before coming up with the final approvals. Our creative department developed a unique fold-out blister that eliminated a second insert, thus saving time and money. Furthermore, an all-digital workflow provided faster concept turnaround as well as better registration, sharper print and consistent color reproduction on press.

DCM provided contract packaging services including packing, folding and blister sealing.

The entire project highlighted our capabilities in design, assembly and distribution, offering Bristol-Myers Squibb a turnkey solution through a single-source supplier.